Jeff Winter
Director, Digital Experience & Strategic Initiatives at Republic Services
I lead digital experience and transformation at Republic Services, a $17B environmental services company, owning a portfolio that spans digital products, eCommerce, customer self-service, UI/UX, customer insights, and analytics. Over the past few years, I've scaled adoption of a key self-service portal from pilot to 95% in under two years, built communications programs reaching 70M+ customer interactions annually, and stood up an analytics practice that now empowers data-driven decisioning across the entire organization.
Experience
Director, Digital Experience & Strategic Initiatives
Republic Services · Phoenix, Arizona
Jan 2026 – Present
- Expanded role owning all digital products, as well as supporting key initiatives with a team of strategists focused on customer research and insights
- Leveraging analytics to support data-driven feature roadmaps and overall digital transformation initiatives
Director, Digital Customer Experience
Republic Services · Phoenix, Arizona
Aug 2022 – Jan 2026
- Scaled self-service portal adoption from pilot to 95% in 1.5 years
- Led implementation of service-related communications, growing to 50M+ interactions per year
- Defined three-year build strategies to evolve self-service adoption (eCommerce & Integrated Online Account) and shift customers to lower-cost-to-serve channels
- Adapted analytics practice to support greenfield opportunities, resulting in organization-wide operations metrics
Senior Manager, Digital Strategy
Shift7, a Merkle Company · Phoenix, Arizona
Dec 2020 – Aug 2022
- Guided clients to marketing architecture stacks supporting multi-year business goals
- Identified requirements across marketing, sales, and customer lifecycle to evaluate platforms and build implementation roadmaps
Manager, Digital Marketing
Shift7, a Merkle Company · Chicago, IL
Oct 2017 – Dec 2020
- Grew team of consultants from two to eight resources to strategize, manage, and execute on B2B digital marketing initiatives
- Maintained offerings surrounding analytics, SEO, testing, optimization, personalization, and marketing automation in a platform-agnostic manner
- Responsible for scoping, selling, staffing, and managing projects
Digital Marketing & Analytics Manager
Optimizely · Chicago, IL
Oct 2016 – Oct 2017
- Completely redesigned and rebuilt the company's website, including creating 150 pages from scratch and improving SEO during the transition
- Wrote whitepapers on B2B eCommerce software implementation and mobile in B2B
- Assisted in managing six-figure marketing budget for paid media, trade shows, and lead generation
Digital Projects Lead
Optimizely · Chicago, IL
Apr 2015 – Oct 2016
- Primary employee delivering on strategic services engagements around digital marketing tactics: tag management, analytics, SEO, and paid media
- Delivered and managed over $1MM in services engagements
- Advised product team on SEO, Analytics, and Tag Manager best practices for product roadmaps
Digital Marketing Consultant
Accenture Song · Chicago, IL
Feb 2013 – Apr 2015
- Led digital marketing and analytics initiatives on a site and eCommerce replatform project for a Fortune 500 B2B industrial supply company
- Developed and executed an award-winning multi-channel platform adoption program for a Fortune 100 pharmaceutical company
- Analyzed data across SEO, SEM, display advertising, retargeting campaigns, and web analytics to make informed client recommendations
Global Asset Management Marketing Associate
BMO · Milwaukee, WI
Apr 2012 – Aug 2012
- Supported Senior Vice President of Marketing in producing sales reports, direct mail campaigns, internet campaigns, and rebranding efforts
Education
BBA, Marketing (Direct and Internet) & Political Science
University of Wisconsin-Whitewater
Skills
Digital Strategy
Marketing & Analytics
Platforms
Leadership
Certifications
- Salesforce Certified Marketing Cloud Administrator
- Salesforce Certified Pardot Specialist
- Salesforce Certified Marketing Cloud Developer